Marketing Major and Minor
Ranked No. 28 Nationally
Loyola’s marketing program is recognized by U.S. News & World Report in their 2022 Best Colleges guide, ranked No. 28 for marketing in undergraduate business programs.
When you major in marketing in Loyola’s Sellinger School of Business and Management, you’ll gain the practical knowledge and skills needed to bring brands to life and meet the marketing needs of businesses in a variety of industries. Through cutting-edge courses and our faculty’s experiential, hands-on approach to teaching, you’ll understand the function of marketing both in the firm and out in the world. Our AACSB-accredited marketing program will have you more than ready to develop effective marketing strategies grounded in the latest insights, research, and practices.
Go beyond the classroom through internships and field experiences or take a deep dive into customer experience management through a study tour at Walt Disney World Resort. Students also gain access to some of Baltimore’s top marketing professionals and receive job placement assistance through the program’s advisory board, Loyola’s Sigma Society, and the American Marketing Association’s (AMA) Baltimore chapter.
A minor in marketing is available for students in all majors.
Why should you study marketing at Loyola?
High-impact practices, study tours, and professional certifications take students beyond the classroom and give Sellinger graduates the edge needed to land jobs at some of the world’s top brands—from Disney and Under Armor to eBay and Uber.
Academic Rigor & Practical Relevance
Our curriculum balances academic rigor with practical relevance. While our foundational courses stress cutting-edge theoretical and analytical frameworks, our electives focus on real-world applications. Our executives in residence bring extensive field knowledge and C-suite level experience to the classroom.
Range of Field-Ready Skills
You’ll graduate ready to demonstrate your skills in a variety of fields including digital marketing, brand management, advertising, customer relations, marketing research, project management, sales and business development, and public relations.
What you’ll learn
From understanding the theories and applications of marketing concepts to gaining the confidence and ability to be to be effective decision makers, graduates of Loyola’s marketing program will:
- Develop critical thinking, communication, and interpersonal skills;
Learn the fundamentals of today’s marketing landscape;
Examine the marketing process and consider the tools at the disposal of the marketer;
Understand how value is created, sustained, and developed by an organization through integrated production and distribution of goods and services.
Loyola marketing career paths
Loyola marketing alumni are more than ready to launch careers in a wide range of positions within the marketing field. Some job titles of recent grads include:
- Marketing Analyst
- Digital Marketing Specialist
- Project Coordinator
- Sales and Marketing Representative
- Social Media Community Manager
- Recruiting Platform Account Executive
- Product Manager
In addition to graduating ready to enter the field, a degree in marketing can prepare you for admission to Loyola’s one-year Emerging Leaders MBA program, or other competitive graduate programs. Loyola also offers a part-time MBA with a specialization in marketing.
Recent graduate placements
- CareFirst BlueCross BlueShield
- M&T Bank
- Morgan Stanley
- Saatchi and Saatchi
- Stanley Black and Decker
- The Walt Disney Company
Customer Experience Management (CXM): The Disney Study Tour
Considered the new battlefield for business, CXM is the practice of designing and managing customer interactions to exceed customer expectations. This course meets five times on campus followed by a week-long study tour (during spring break) at Walt Disney World Resort, a world leader in CXM.
Digital Marketing and Analytics
Social media, CRM, direct marketing, content creation and distribution, communications, and brand management are all technology dependent—and produce data that marketers depend on to make decisions. Learn to connect the dots between technology tools and strategy, data, analytics, and insights, providing you with the knowledge and skills necessary for a career in marketing.
The marketing internship prepares you for a career in marketing through practical work experience and in-class discussion. Students participate in 150 hours of real-world experience working on meaningful marketing projects alongside professionals in the field.
Explore our course catalogue for a full listing of courses, descriptions, suggested course sequences, and more.
Explore our course catalogue for a full listing of courses, descriptions, suggested course sequences, and more:
Our marketing courses are taught by experts with the highest level of qualifications. Loyola faculty are teacher-scholars who are attentive to students’ ambitions and needs who have a deep personal interest in each student’s academic success. In addition, our executives in residence bring significant industry knowledge and experience to their teaching and student advising and mentorship.
Jason Q. Zhang, Ph.D.
Department Chair, Marketing
Professor of Marketing
Sellinger Hall 423
Sellinger Hall 418
Visit the Marketing department page