Loyola's marketing department offers courses in both the undergraduate and graduate business programs. Undergraduate students can earn a BBA degree with a marketing concentration, as well as general business minor with a concentration in marketing. For graduate students who are enrolled in the part-time MBA program, a marketing specialization is offered.
The marketing discipline is designed to prepare students for the many opportunities in the field of marketing. The study of marketing includes marketing principles, personal selling and sales management, consumer behavior, advertising, marketing strategy, and international marketing. These courses are designed to provide our students with the appropriate knowledge and skills to understand the function of marketing in the firm and in society and to be effective decision makers. In addition to offering challenging courses, the marketing department sponsors the Loyola Marketing Association.
Loyola's marketing program consistently enjoys top national rankings, placing as high as No. 22nd in U.S. News and World Report's "Best Colleges" guide for 2017.
Find more Marketing Department's & Sellinger's Rankings & Accolades here.
Qiyu (Jason) Zhang, Ph.D.
Department Chair, Marketing
Associate Professor of Marketing
Sellinger Hall 423
Sellinger Hall 418