Video production plays a key role in the University’s marketing and branding efforts. The office of marketing and communication works with faculty, staff, and administrators to produce professional quality videos.
Regardless of the video’s length, the video production process – planning, filming, editing – requires a lot of resources and time. Before starting a video project, there are a number of things to consider. Is video the most effective or efficient means to send your message or solve your problem? Does your office have the time and ability to provide the messaging and planning support that is ultimately required to produce engaging content? Our office also offers creative services, university communications, and web assistance that may be better suited to fulfill your objectives.
If video is the best medium for your project, review our process and policies before submitting your request below.
Still unsure about starting a video project? We may have already created content that can assist in your marketing or educational efforts. You can review our university YouTube account for content that may suit your needs. If you require a hard copy instead of a link, you can contact the campus videographer at email@example.com or 410-617-2412.
Video projects at Loyola require, on average, 6-8 full weeks to schedule, film, and edit. This timeframe is not guaranteed and depends on other institutional priorities as well as the type of video requested. Please fill out as much of this form as possible and we will be in touch with you to discuss next steps.
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Video projects require a “client producer” from the requesting department to be heavily involved in the project. The client producer is the main point of contact for the video and attends all interviews to ensure the desired messaging is being communicated. The client producer should have full decision-making authority for the project. A project cannot officially start without a client producer.
Examples include: To raise awareness of a service at Loyola, to increase engagement in a program, to recruit students to attend Loyola.
We generally do not recommend marketing videos to exceed 2 minutes.
Examples include: In an email as part of a campaign, social media, at an event.
I understand that video resources at Loyola are very limited and priority is given to videos that impact the recruitment and advancement goals of the university.
If the office of marketing and communications cannot meet your desired completion date, we will suggest freelancers that you can work with at a fee determined by them.
All video projects will need to have a client producer who is able to actively participate in the project meetings, attend all interviews and have sign off.
If the direction of a video is changed after it has been shot the original completion date with no longer be valid.