Visual Identity

A clear brand architecture will provide a logical, strategic, and relational structure to build equity and synergy between our entities and the Loyola brand by connecting our audiences more meaningfully to Loyola and the activities that live within it. The brand architecture will support stronger enrollment, fundraising, alumni engagement, and other revenue generation opportunities for our schools/colleges, departments, offices, and units across the campus.

Core Brand

Loyola University Maryland Primary Logo

Loyola’s core brand is comprised of established colors, logos, and templates to ensure consistency across departments. Following these guidelines helps embody and embolden our brand throughout all of the University’s messaging. With your help, we can establish a strong brand that resonates through all touchpoints at the University.

Read guidelines

Loyola Ready

A green box with the text - More than Ready. Loyola Ready.


Download:   jpg   |   eps

Green text that reads - More than Ready. Loyola Ready.


Download:   jpg   |   eps


Loyola University Maryland Athletics Logo

Athletics Logo

Download:   png   |   eps

Loyola University Maryland Athletics, a member of the Patriot League, follows its own visual identity guidelines. Applying those guidelines consistently is the key to effective communication for Loyola University Maryland Athletics and contributes to the strong and unified expression of its brand. The guidelines include specifications for colors, logos, and typography applications for print, digital, and apparel.

Download the Athletic Brand Guidelines