While marketing certainly includes selling and advertising, it is not just about making a sale. Rather, marketing focuses on attracting new customers by promising superior value and keeping current customers by delivering satisfaction.
The marketing curriculum at Loyola emphasizes the development of critical thinking, communication, and interpersonal skills. Computer applications, case analysis, and hands-on projects are integrated throughout the program. Introductory marketing courses familiarize students with marketing terms, examine the marketing process, and consider the tools at the disposal of the marketer. Upper-level courses develop skills in functional areas, with an emphasis on practical application. The Loyola marketing faculty is highly qualified, with teaching interests in the following areas of marketing: marketing strategy, product management, advertising, sales, buyer behavior, and ethics/public policy.
A variety of programs are offered to involve students in the world of business. Students may enroll in a marketing internship, a course providing on-the-job experience. Students work 150 hours with a sponsoring company. Independent study is available through the Selected Topics in Marketing course, in which students engage in intensive study under the direct guidance of a faculty advisor.
The department has a highly visible student association, the Loyola Marketing Association (LMA). The LMA, a student chapter of the American Marketing Association (AMA), is involved in a number of professional and community activities. Students are able to share ideas and meet some of Baltimore’s best marketing professionals through the AMA’s “Executive Speaker Series.” In conjunction with the American Marketing Association’s Baltimore Chapter, students also receive assistance with job placement. Marketing students are eligible for membership in Mu Kappa Tau (National Marketing Honor Society) and in Beta Gamma Sigma (National Business Honor Society).
Loyola Marketing graduates have begun careers with organizations such as Aetna Insurance Company, Amelia & Associates Advertising, Baltimore Orioles, Chase Manhattan Bank, Citicorp, Cintas, Cystic Fibrosis Foundation, Eastman Kodak, Frito Lay, ITT Financial Services, John Hancock Financial Services, Kohl Sales, Kraft General Foods, Marriott Corporation, MBNA, Metropolitan Life Insurance Company, Myers Marketing Research, Thomas Ferguson Associates, Wallace Computers, and Waverly Press.